崔正，1978年生。毕业于爱尔兰国立考克大学（University College Cork），市场营销学博士，副教授。爱尔兰国家管理学会会员（Member of Irish Management Academy）。曾任爱尔兰国立考克大学BOB半岛市场营销系助理研究员，特聘讲师（负责讲授国际市场营销学远东市场部分，并指导硕士研究生论文多篇）。同时，担任爱尔兰国立考克大学中国留学生问题顾问。2008年至2010年受聘于爱尔兰商业部，爱尔兰企业家联合会，担任中国市场研究专家。主要研究领域为服务市场营销，具体包括：服务质量测量与控制；跨文化服务管理、服务企业内部市场营销设计和控制。崔正博士发表EI检索，CSSCI检索，CSCD检索论文多篇。主持参与多项横纵向课题，出版专著两部。

Dr. Zheng Cui, graduated from Management and Marketing Dept., University College Cork and achieved PhD Degree，Member of Irish Management Academy. Dr. Cui’s research Interests include Service Marketing; Service Quality Management; Cross-culture management in Chinese marketing. From 2004 to 2008, Dr. Cui worked for University College Cork Ireland, as visiting lecturer and mentor of PAL course. From 2008 to now, Dr. Cui works as an associate professor of Marketing Dept., Business School, BTBU. During these 5 years, Dr Cui presses 14 academic papers include EI, CSSCI and CSCD papers and 2 books.  At same time, as the team leader and main team member, Dr Cui involved into many Chinese national level and the provincial and ministerial level or enterprises research program.