邓晓羽，于2020年获得清华大学管理学博士学位，此前于南京大学获得管理学学士学位。2020年10月加入BOB半岛官网市场营销系。研究方向包括：营销定量模型、移动互联网下的消费者行为、大数据分析、数字经济等。曾在SSCI、CSSCI发表多篇学术论文，曾获《营销科学学报》年度最佳论文奖。近五年主持国家自然科学基金青年项目1项；作为主要参与人参与多项国家自然科学基金重大项目、重点项目。

Deng Xiaoyu, assistant professor in Marketing department, Business School, BTBU. She received her Ph. D. in Marketing from Tsinghua University and B.B.A. in Marketing from Nanjing University. The research areas including quantitative marketing models, consumer behavior in mobile internet context, big data analysis, and digital economy. She has published multiple academic papers on key professional journals and earn the Best Paper Award of JMS. In the past five years, she has host and participated in multiple NSFC projects.